Labels play a vital part of our lives as they are the go-to source of information amidst every kind of product in the marketing world. Not only do they represent your brand and grab buyer’s attention towards your product, they also give you the upperhand for businesses and potential customers. Today, thanks to the latest technology, labels are now used for many reasons — ingredients, food packaging, technology, marketing etc
At Hellosticker, we have a wide range of label materials for you to pick from, from our environment-friendly kraft stickers to our modern silver stickers! Whichever sticker label you choose, they’ll have their respective usefulness when it comes to product labeling. Here, we’ll cover the various purposes of labels and how they play their part in the industry.
1. Your products will look more attractive
Labels make great decorations to any kinds of packaging. Giving your product label a bold and colorful look can make all the difference. If they’re eye-catching enough, any passersby will look their way! With the wide variety of paper materials offered for stickers, it can be hard for companies to choose the best suited material for their brand. Another advantage of product labels is that they give your products a premium look, so if you’re thinking of adding a luxurious element into your brand, product labels may just be your answer.
2. Your product’s quality and information will be displayed
Product labels generally can fit plenty of information in them. Other than the logo, labels can display ingredients, instructions, expiration dates, safety precautions etc. Regardless, the information given will let buyers know what they’ll be dealing with, especially for cosmetic products or edible ones. In addition, any customers with medical issues or allergies can be aware of the contents of the product just by reading the product labels.
3. Your branding experience will be improved
If you have checked out our previous blog that talks about sticker / label marketing, you will know it’s effectiveness. A plain-looking product label can market your products all on its own. In addition, product labels can help buyers identify your brand easier. Most F&B industries and restaurants for example exaggerate their product label designs so they would stand out among their competitors. That said, the more visual appealing your design is, the better results you’ll get.
4. Your product gets an additional layer of protection
Labels or stickers might not be able to fully protect your product, but they do add an extra “seal” of protection that can be game-changing. For example, in the case of food deliveries, the food packaging openings usually have stickers / labels on them to prevent the boxes from accidentally opening. Moreover, attaching stickers / labels onto the electronics, envelopes, product packaging and more are common practices to avoid product tampering. That said, warranty / security stickers would of course be more efficient than the ordinary sticker.
Wrap up
In summary, stickers or product labels can not only make your products more marketable and easier to recognize, they can also help buyers to make good decisions with your product by showing them crucial information. The more well-designed your product label is, the better results you’ll get! On the topic of results, why not try printing your labels with Hellosticker?
You can have a wide range of sticker products to print from: kraft stickers, clear stickers, sticker rolls, warranty stickers, we got you covered. With only a few clicks, you’re able to have high quality labels printed then delivered right at your doorstep, it is that easy!
